A fast emerging format of digital marketing and social media in the business world today is providing many revolutionary opportunities for the discovery of new horizons. These technologies are usually focused and employed in the domain of marketing and consumer research, although they can be used effectively in the practice of crowdsourcing. Crowdsourcing describes the practice of companies or individuals who receive services, ideas or content by demanding contributions from a large group of people, rather than the traditional employees or suppliers, in particular the online community.

Crowdsourcing theory highlights the fact that more than one head is better. A large crowd of people will surely be made the best for ideas, skills, or partnerships, content quality and ideas. The proper application of crowdsourcing for a business allows the selection of best results from the ‘best entries’ of the sea, as opposed to being forced to receive the best entry from a single provider. The results can be distributed much faster than conventional methods because crowdsourcing is a form of freelancing.

Social businesses, especially non-profits, can use crowdsourcing by fundraising and applying to marketing, activism and volunteering. With this concept, non-profit can exploit the power of the crowd, raise awareness of their cause, gather information, cultivate new donors and volunteers and even work.

Even in its earlier days, people have been using the Internet to organize and organize a group of people to play a small role in projects. Therefore, we can define mobilization activities in the modern social business as attractive communities, whether your volunteers’ group, donors and customers, your local community or people of similar thinking, to provide contributions, feedback and feedback. For, which you usually can not get. The idea of ​​outsourcing nonprofits through crowdsourcing can display openness and transparency in decision-making and there are different models of this app that exist for social business. These models include;

Attracting collective knowledge: This crowdsourcing model includes information exchange and aggregation to find solutions to problems because it is at the center of the idea of ​​two or more headings.

Micro Volunteering: In this model of crowdsourcing, big tasks are broken down into very few people, so that the possibility of repetitive jobs can be encouraged in the crowd. After Hurricane Katrina, micro-voluntary was successfully implemented when a large number of volunteers recorded 15,200 entries manually to consolidate each one of the sources of information about missing people. You can learn to apply this crowded sourcing model effectively using non-profit local fundraising services.

Crowd Creation: Here, the crowd is used to help produce the original works of art. This model is similar to an open source project where many people are contributing.

Crowd Voting: Because everyone has an opinion, this crowdsourcing model is designed to express the love of people by voting and reacting on something or the rating. Taping in that message can get an increase in awareness for your reasons while drawing in a valuable new audience for your message.

Crowd funding: This category includes a general idea of ​​encouraging individuals who are crowded to provide financial support to projects that benefit others. Some unemployed people around the United States are optimizing the funding because the community is mobilizing the people to provide funds for “giving day”. For example, in November 2011, more than $ 13.4 million was raised on The Day Give to the Max Day in Minnesota.

Any of these models or categories can be used with isolation or other approaches to match the goals of your particular organization.


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